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PULP Digital

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Our Direct Marketing Articles

Have you ever been researching a company and wanted to see all their content on a specific piece of relevant information? We have, and just like with our keywords, the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way. With specific categories linked throughout the 3 editorial sections of our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

This search includes our blog – DGTLy Speaking, our portfolio – Amazing Stories, , and an area we call Great Ideas, where we share those amazing little bits of genius that come up fairly often. 

We think you're really going to like it.

Amazing Stories
Compelling Reasons Campaign

Amerilam Supply Group asked us to target a small but select group of printers and finishers with a campaign designed to convey all the benefits of selecting them for all their finishing supplies and equipment. The target audience included high value leads and existing under performing, but high value customers.

To determine the messaging for this program of 13 weekly postcards and a landing page, we looked to existing Amerilam customers who fit the same profile of our target audience, but were fully engaged in business with our Client. We selected 20 at random, and after conveying an email request from ASG's president, was received permission to survey 12 of these customers by phone.

Once we had our value statements and relevant quotes, we began design of the campaign. With instructions to keep the campaign very tight to brand, the series came together quickly. Our team was responsible for all copywriting, content, and creative.

In addition to the compelling messaging, each of the postcards was laminated with one of ASG's premium laminates from LuxLam, another of ASG's companies. 

The initial campaign was such a success that the client has opted to repeat it over and over again for lead nurture and conversion. 

Amazing Stories
Lead Generation Campaign

With a long sales cycle and an untapped list of prospects in their CRM, Kollmorgen needed a marketing campaign that could generate new leads for their sales people. Their product line is complex, so they wanted something that would reach prospects on a personal level instead of a technical one.

Kollmorgen engaged with us to design a campaign that would resonate with their average client and push them into the sales funnel. Their main demographic is engineers, the vast majority of which are men. We wanted a broad theme that would interest the largest number of recipients, so we settled on sports and teamwork.

The marketing campaign, which consisted of postcards, landing pages, emails and more, encouraged prospects to "Team up with Kollmorgen." Each different wave of the campaign provided different messaging and graphics and new reasons to put Kollmorgen on their team. Incentives like an engineering app, free hardcover book, and free t-shirt, prompted them to engage even more by providing their information or filling out a survey.

The marketing campaign was very well received and gave the Kollmorgen sales staff months worth of new leads to pursue.

Amazing Stories
Lead Generation Campaign

Presswise is a fairly young company, but they offer a much needed tool for their industry. They wanted to promote their product to an existing list of prospects, but needed help creating compelling messaging and design.

We engaged with Presswise to design a complete marketing campaign, including postcards, emails, landing pages, and more. To prepare for the campaign, we interviewed several of Presswise's best customers to discover their main business challenges and collect testimonials to accompany the messaging. While brainstorming for messaging ideas, we settled on turning key pain points of these customers into attention grabbing questions. 

For example, "Can you process an entire job, from order to delivery, in as few as three steps?" This question was printed boldly on the front of a folded card, prompting the recipient to open and read. On the inside was a testimonial, outlining how Presswise's solution could eliminate that pain point. Each touch drove the prospect to engage further in order to receive more information or see a live demo.

This campaign was a huge hit thanks to such relevant messaging. Presswise gained a large number of hot leads for their sales people to pursue.

Amazing Stories
Summer Activities Brochure

The Sequoyah Council, our local Boy Scouts of America chapter, needed a brochure that would draw boys in to the summer camp series. It need to capture the attention of the boys, and encourage the parents that the financial investment of a summer camp like this was worth it.

We designed the brochure entirely from scratch. With two Eagle Scouts on staff, we know exactly what clicks with the Boy Scout demographic. Layout, design, graphics and copy were all created by our design team. These brochures were given out at scout meetings, promoted at different scouting headquarters, and mailed all over the region.

This Summer Activities brochure gave the BSA Sequoyah Council exactly what they needed, and they were able to effectively market their camp series.

Amazing Stories
Trade Show Campaign

The packaging and processing division of the food industry is one of Kollmorgen's biggest customer segments. That's why they had to make a big impact at the 2012 Pack Expo, the industry's biggest trade show.

Kollmorgen didn't secure a prime spot on the trade show floor, so they knew it would take more than just foot traffic to make their booth a success. They had several impressive demos, but they would have to direct people to their remote corner location to get the most out of their show experience. They engaged with us to run a marketing campaign leading up to the show to generate interest in their booth. 

For weeks prior to the show, we sent relevant, engaging emails to show attendees, urging them to visit Kollmorgen's booth. These emails and accompanying landing pages gave previews of the unique demos and also offered incentives for stopping in to visit. During the actual show, an email was sent to attendees every morning, reminding them of the fun to be had at the Kollmorgen booth. As a bonus, they could enter to win one of several major prizes for every visit.

The marketing campaign was a huge success. Kollmorgen's booth had tons of visitors, and they were able to gain a number of new leads to pursue after the show. The head of their marketing department had this to say about our work:

"Our success for our recent trade show was critically based on getting the word out pre and post show. We had great demos but no one would have seen them if you had not helped us develop such an aggressive communications plan to pull them to our booth way in the back of the third hall! I really appreciate you going beyond expectations to get out daily emails during the early mornings each show day. We would not have been able to do this with other agencies, they could not have moved fast enough and would not have met our tight deadlines. We had one gentleman come up and laugh about getting his morning email… and then actually show us on his phone where he had kept our last 4 or 5 emails! He had not deleted them, was engaged, and searched for our booth! Thanks for all your support!"

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