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Client Profile: Amerilam Supply Group
About Amerilam Supply Group
Amerilam Supply Group (ASG) is a preferred provider & manufacturer of a huge range of finishing components and equipment. Their services cover laminating, mechanical binding, on-demand presentations, wide-format, specialty packaging, and much more! The variety of their products and services make them one of the best finishing providers in the country.
Since 1989, they’ve helped 1000’s of printers realize the huge profit potential in high-quality finishing. They are the only finishing supply and equipment supplier that offers custom marketing tools, helping companies to SELL to a growing finishing market. They pride themselves on live phone answering, fanatical customer service, free tech support, and the best finishing products in America.
Contact Amerilam Supply Group
900 Dutch Valley Drive
Knoxville, TN 37918
PHONE: (865) 688-5264
Compelling Reasons Campaign
Amerilam Supply Group asked us to target a small but select group of printers and finishers with a campaign designed to convey all the benefits of selecting them for all their finishing supplies and equipment. The target audience included high value leads and existing under performing, but high value customers.
To determine the messaging for this program of 13 weekly postcards and a landing page, we looked to existing Amerilam customers who fit the same profile of our target audience, but were fully engaged in business with our Client. We selected 20 at random, and after conveying an email request from ASG's president, was received permission to survey 12 of these customers by phone.
Once we had our value statements and relevant quotes, we began design of the campaign. With instructions to keep the campaign very tight to brand, the series came together quickly. Our team was responsible for all copywriting, content, and creative.
In addition to the compelling messaging, each of the postcards was laminated with one of ASG's premium laminates from LuxLam, another of ASG's companies.
The initial campaign was such a success that the client has opted to repeat it over and over again for lead nurture and conversion.
Faux Packaging Design
Sometimes, products are so new that there is no actual sample to show a customer. This was the case with Amerilam Supply Company's new collection of packaging. They needed a way to promote these products on their ecommerce website, but were lacking product images.
We created digital renderings of each of the new products to be displayed on their online storefront. Each of these 3D designs show important product details and even demonstrated the multiple color options. All images contained a sample logo placement to give the customer the full picture of the product they would be receiving.
Thanks to these faux packaging designs, Amerilam was able to sell these new products as soon as they were available, instead of waiting on real samples and missing out on revenue potential.
Modern eCommerce Site
With an existing eCommerce site suffering from poor performance, weak conversion, and no mobile support, Amerilam Supply Group turned to us for a highly creative, fully responsive site. And we exceeded their expectations in every area.
This Magento site includes support for configurable product pricing, seven pricing levels, and multiple niche sites for specific target audiences. Also included was support for the ASG Gold Rewards system, with increased discounts and rewards for those accumulating high points for their purchases and other interactions on the site.
The responsive nature of the site allows the customer to buy easily from virtually any size screen. This mobile functionality has been a huge advantage for the client , with nearly 30% of purchases coming from these types of devices. This is a huge increase from less than 2% mobile purchases on their prior site less than a year before.
Monthly sales from the site have more than doubled since launch, and promotional activities have just begun as of this writing. Watch for future case studies here for the results of those promotions.
New Brand Project
Amerilam Supply Company had created a sleek new laminate that was unique in the finishing industry. With multiple colors and sheen options, it was a very impressive product line. What they did not have, however, was a brand to support it.
Amerilam contacted us to help them with a complete branding project for this incredible new product. From the name, to the logo, to the ultimate design, our graphic design team collaborated together to give them dozens of options.
Ultimately, they settled on the LuxeFilms name and logo that they are using for this product today. We have gone on to create presentation materials, marketing collateral, trade show pieces, and more centered around this brand.
Perfect Binder Campaign
Amerilam Supply Group wanted to expose both new and existing customer bases to a new model of perfect binder. With a focus on benefits and potential new revenues, the campaign was designed to get recipient attention through great design, and strong calls to action. In addition, personalization was leveraged heavily on both the direct mail piece and the landing page designed to collect leads.
In the process of lead collection, several bits of qualifying information were gathered to assist the client in closing the sale with the interested respondent. The client expressed found that having the qualifying information prior to the sales call allow for better preparation and more effective closing.
The campaign was a resounding success for the client, who stated an 11:1 ROI.
Sales Collateral Design
As a part of their new brand project for LuxeFilms, Amerilam Supply Group needed a full suite of marketing collateral to use to promote their new product. These pieces needed to maintain consistency and portray a strong brand image.
Our design team created a complete set of marketing materials. Everything from product brochures to laminated sample cards were designed and produced in house.
Amerilam uses these pieces at trade shows, in sales presentations, in product kits, in marketing campaigns, and more. This project, along with the other aspects of branding, have gone extremely successfully.
Sales Presentation Design
Once we had designed the new LuxeFilms brand, Amerilam Supply Group needed a way to present it to their customers. Amerilam sells to several different categories of customers (direct sale, trade distributors, educators, etc), so this sales presentation needed to be able to work for all avenues.
We were responsible for the entire presentation. It was important to highlight each laminating film carried under the LuxeFilms brand, outlining the benefits and uses of each. From layout and design, to copy and graphics, our team created a functional, informative presentation that could be used for any number of applications.
Trade Show Graphics Design
Amerilam Supply Group attends many trade shows and needs to be able to quickly and effectively market their products to show attendees. When they only have a few moments to catch someone's eye, they better have something that stands out.
Amerilam asked us to create attention-grabbing trade show graphics that would highlight their new LuxeFilms product line. These graphics generated by our design team were then used on pop up banners and displays throughout the show.
LuxeFilms marketing collateral that we created were also used throughout the show.