Make Cold Calling a thing of the past
Marketing automation and email marketing are revolutionizing the art of closing the sale in businesses today all over the world. Lead Acquisition, Lead Nurturing, and Lead Intelligence are relatively new terms that describe a process that delivers qualified sales leads who are informed and ready to buy today. "Cold Calling" and "Prospecting" become a thing of the past with these types of automated email marketing programs.
The fact is 73% of leads are lost because they are handed off to sales before the prospect is ready to buy. Automated Lead Nurturing is the key to changing that paradigm. The benefits of these types of programs include:
- Nurtured leads spend 47% more on products and services
- Companies that excel at lead nurturing deliver 50% more sales qualified leads at 33% lower cost
It goes without saying, if you're not using an automated lead nurturing program in your business, you are leaving money on the table.
GETTING STARTED WITH Marketing Automation
Find the right audience
Lead AquisitionWe believe in a multi-channel approach to lead acquisition, using email marketing along with other relevant channels for maximum affect. With a single solution to manage all of your lead generation activities, and a central database to maintain all of the details, the top of your sales funnel has a steady stream of leads ready for nurturing.
Invite, Qualify, and Inform
Lead NurturingNot all leads are ready to buy. If they qualify for your product or service, they may need more time or more information before they become completely engaged and closer to a buying decision. Lead nurturing gives them that time and information, and allows us to qualify them before sending them on to sales for closing.
Moving In For The Close
Lead IntelligenceAny salesman will tell you it's easier to sell someone you know than someone you don't know. And Lead Intelligence helps us know and understand leads based on past and current activities at that crucial time when they are at the bottom of the funnel. Many types of information can be gathered and cataloged to aid in closing the sale.
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
Tim O'Reilly & Sarah Milstein – Co-Authors of The Twitter Book