Have the right online plan
Website Design & Development
Your website design and strategy should have a single overarching goal for your organization. It should deliver more revenue than it costs to develop and maintain. Website design is probably the biggest factor in this strategy, and most websites are designed to fit naturally into one of these 5 different patterns:
- The Brochure
- The Publication
- The Online Store
- The Consultive Site
- The Online Service
Choosing the design that is right for your business may not be as easy as it seems. If you've followed the advice most web developers, odds are they chose a type that they were familiar with, was easy to sell to management, and doesn't deliver revenue to the business.
But most web developers just deliver websites, with very little thought for strategy. We examine your business to make certain we deliver the proper strategy and web experience to deliver leads and revenue to your organization. We develop powerful, targeted online solutions for engagement across multiple media. With ease of use as our primary goal, we increase those chances of engagement for our clients.
GETTING STARTED WITH Website Design & Development
We Define Your Business Type
DiscoveryWe start by examining your business model, the buying cycle of your customers, and your existing web assets. We use that information to determine what type of website fits both your business and the customers and potential customers that interact with it. And once we have selected a selected a type, we'll develop a plan to make that type fit your needs specifically.
We Begin Development
ExecutionOnce we've developed the plan and selected the proper model for your website, we begin developing your website design and the content needed to make the site valuable to it's users. We focus on great user interfaces that help the visitor find the information they need quickly and easily. We optimize every page for search, and integrate social media, to make sure they find you first.
We Continually Improve
OptimizationSuccess doesn't live in a vacuum, so we add the ability to track and measure all user interactions. We combine that with data we collect from your competitors. We analyze the data and look for ways to improve traffic, ease of use, and conversion. We optimize your website design based on this analysis and put in place a program of continuos improvement.
There's a lot of fear-mongering about "losing control" of your brand online when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer & Amber Naslund – Authors of The Now Revolution