Do you need a blog for your business? If you're looking to promote your products or services online you do. Not only does a blog give you a chance to showcase your offerings, it provides a valuable tool to collect customer feedback. Plus, your blog is a great place to highlight product announcements, offers, and more to generate interest. When paired with other social networks, your blog can be one of your most powerful marketing tools.
Before you create any more "great content," figure out how you are going to market it first.
Joe Pulizzi & Newt Barrett – Authors Of Get Content Get Customers