We all know Facebook is King in the world of social media marketing, so it's a no brainer to use it as a part of any marketing strategy. Promote your products and services through Facebook Pages to expand your marketing reach. You can connect with prospects and customers on a more personal level. Plus, using Facebook ads, you can promote your business to Facebook's base of nearly a billion users.
As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about.
Larry Weber – Author of Marketing to the Social Web