Mobile is the future of digital marketing, and the future is now. Nearly a quarter of all web traffic is mobile, so it's vital your business website is optimized for mobile devices like smartphones and tablets. If you really want to take advantage of mobile, consider mobile apps as part of your marketing strategy. A useful app that benefits prospects and customer can do wonders for your business.
As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about.
Larry Weber – Author of Marketing to the Social Web