Mobile is the future of digital marketing, and the future is now. Nearly a quarter of all web traffic is mobile, so it's vital your business website is optimized for mobile devices like smartphones and tablets. If you really want to take advantage of mobile, consider mobile apps as part of your marketing strategy. A useful app that benefits prospects and customer can do wonders for your business.
Word-of-mouth marketing has always been important. Today, it's more important than ever because of the power of the Internet.
Joe Pulizzi & Newt Barrett – Authors of Get Content Get Customers