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Though sales and marketing are two very different sides of any business, their functions are completely intertwined. It’s marketing’s job to bring leads in, and it’s sale’s job to close them. It may seem like a simple relationship, but a lot of work goes into taking a prospect from lead to customer. Marketing automation makes this conversion easier, quicker, and more successful for both sales and marketing.
Here’s a little example to show you how marketing automation can work:
- John receives a personalized email from Acme Company directing him to a landing page containing a white paper.
- John follows the link, registers on the site, and downloads the white paper.
- He’s then sent a followup email, and later an invitation to a webinar.
- Once he opens and follows through with those touches, he receives a phone call from his assigned sales representative at Acme Company.
- The sales representative can now gauge John’s interests and needs, and may even request a discovery meeting (to be held over the phone or in person).
- John is now a highly scored lead, and the only manual touch required was a phone call.
Marketing automation can be designed with any variety of triggers. The first touch could be a postcard directing John to a video landing page. Instead of a white paper, he could download a digital catalog, or even request a complimentary printed copy. These touches can be mixed and matched to play to your business’s strengths.
If John hadn’t responded to any of the marketing touches, or had only responded to the first one, he would have been placed in an automated nurture campaign. This type of campaign would keep Acme’s name in front of John with additional marketing touches, waiting for him to convert or to ultimately be removed from the lead list.
Studies show that 72% of all prospects fail to convert to customers simply because they were directed to sales too early. Sales staff have enough on their plates, they shouldn’t be expected to nurture potential customers as well. With marketing automation, they only receive leads that are hot and ready to close. Effective automation is the key to success for both marketing and sales.
If you’re ready to find out how marketing automation can work for your business, give us a call at 423-764-5751. We can work within your existing marketing framework or start completely from scratch. It’s time for your sales and marketing to realize their full potential.
Ready For "More?"
Everybody wants more. In fact, “We need more” is a phrase we hear out of nearly every business we work with. But more of what exactly is the question we’re asking. At PULP Digital, we make it our mission to deliver more. Depending on what “more” you need, we have the program that can make it happen.
We would dare to say that every single business we talk to wants more qualified leads. And who wouldn’t? More leads means more customers and higher revenue. We employ a number of marketing tactics to generate more leads, including email, web, social, mobile, and even print. But we won’t just give you a one size fits all marketing plan. We work to strategize with you and create a tailored solution.
New leads are a beautiful thing, but so are loyal customers. They’re the ones who will come back over and over again, bringing you more business with little to no effort. Who wouldn’t want more of those? Our loyalty marketing programs will help you secure more of these golden customers.
If you’re a new business, maybe you’re not looking for loyalty just yet. What you need is more brand recognition. Using a variety of tactics, we’ll put your message in front of your prospects again and again. Regular marketing will help them remember you when they’re ready to buy.
Something that helps tremendously with brand recognition is a web presence. But what do you want once you’ve built a website? More web traffic of course. Every marketing outreach you use should be driving customers to your website to get them further along the sales cycle. Lucky for you, we can create integrated marketing websites that do most of the heavy lifting for you.
If you’re a B2C (business to consumer) retail-type business, you can capitalize on that web traffic with an online storefront. We will help you generate online sales through a number of marketing channels, including email and Google AdWords. Plus, adding and editing products on your website is a cinch with our e-commerce functionality.
More leads, more traffic, and more customers all mean nothing if your sales staff can’t scale to support it. We have a variety of tools to help you with this scalability, so not a single prospect slips through the cracks. You’ll be able to do more business with fewer resources.
So are you ready to get more? Contact PULP Digital today and find out just how much more we can deliver. We’re ready to blow you away.
Trade Show Campaign
The packaging and processing division of the food industry is one of Kollmorgen's biggest customer segments. That's why they had to make a big impact at the 2012 Pack Expo, the industry's biggest trade show.
Kollmorgen didn't secure a prime spot on the trade show floor, so they knew it would take more than just foot traffic to make their booth a success. They had several impressive demos, but they would have to direct people to their remote corner location to get the most out of their show experience. They engaged with us to run a marketing campaign leading up to the show to generate interest in their booth.
For weeks prior to the show, we sent relevant, engaging emails to show attendees, urging them to visit Kollmorgen's booth. These emails and accompanying landing pages gave previews of the unique demos and also offered incentives for stopping in to visit. During the actual show, an email was sent to attendees every morning, reminding them of the fun to be had at the Kollmorgen booth. As a bonus, they could enter to win one of several major prizes for every visit.
The marketing campaign was a huge success. Kollmorgen's booth had tons of visitors, and they were able to gain a number of new leads to pursue after the show. The head of their marketing department had this to say about our work:
"Our success for our recent trade show was critically based on getting the word out pre and post show. We had great demos but no one would have seen them if you had not helped us develop such an aggressive communications plan to pull them to our booth way in the back of the third hall! I really appreciate you going beyond expectations to get out daily emails during the early mornings each show day. We would not have been able to do this with other agencies, they could not have moved fast enough and would not have met our tight deadlines. We had one gentleman come up and laugh about getting his morning email… and then actually show us on his phone where he had kept our last 4 or 5 emails! He had not deleted them, was engaged, and searched for our booth! Thanks for all your support!"
You can never go wrong with email. It is a tried and true digital marketing tool. Email can be made incredibly personal, and in the digital world we live in, it can often be the best way to connect with an individual. Social media and other forms of digital marketing are a great complement to your marketing strategy, but they'll never be able to replace email. For an excellent pairing to any marketing outreach, choose email.
Email Marketing Solutions
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
Unfortunately, email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company.
In fact, there are a lot of reasons why you should be using email marketing, beyond engaging your existing customers and gaining new ones. Here are just a few of those reasons;
- It’s Cost Effective
- You Can Track Data
- You Can Automate your Campaigns
- It’s Immediate
- It Can Boost Sales
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple.
Business Catalyst (BC) is an all-in-one business website and online marketing solution, built for web designers like us. Using a unified platform and without back-end coding, we can build everything from amazing websites to powerful online stores, beautiful brochure-ware sites to lead generation mini-sites.
Business Catalyst is the all-in-one, unified platform for online business websites.
Say goodbye to integration nightmares and plugin patches. Business Catalyst's hosted solution allows us to build powerful business websites, in less time and without server-side coding. The platform includes:
- Flexible content management
- An online store, out of the box
- A range of dynamic built-in modules
- A built-in CRM and web forms
- Targeted email marketing
- Powerful reporting and analytics
Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
- Reach Customers on Multiple Platforms
Reach customers via Email, SMS and Social Media. Update multiple social networks and blogs at once.
- 360° Brand Monitoring & Sentiment Analysis
Read and respond to what people are saying about your brand across the social web.
- Message Scheduling & Autoresponders
Create online marketing campaigns in seconds. Preschedule automated messages for birthdays and other events.
- Powerful Tracking & Analytics
Measure the effectiveness of your social media and email campaigns. Track the success of your marketing efforts.
- Generate Leads & Build Brand Awareness
Use Sendible's powerful automated marketing tools to generate leads and drive traffic to your website.
- Manage Multiple Users & Clients
Manage accounts for multiple clients and contributors. Become a white label partner and maintain brand identity.