Amerilam Supply Group wanted to expose both new and existing customer bases to a new model of perfect binder. With a focus on benefits and potential new revenues, the campaign was designed to get recipient attention through great design, and strong calls to action. In addition, personalization was leveraged heavily on both the direct mail piece and the landing page designed to collect leads.
In the process of lead collection, several bits of qualifying information were gathered to assist the client in closing the sale with the interested respondent. The client expressed found that having the qualifying information prior to the sales call allow for better preparation and more effective closing.
The campaign was a resounding success for the client, who stated an 11:1 ROI.
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