Brand is the beginning of everything
A brand is more than a name, a logo or a tagline. A brand is a person’s belief about a product, service or destination. When enough individuals arrive at the same belief, a company can be said to have a brand. In other words, a brand is not what you say it is, it's what they say it is. A brand’s power (equity) is derived from the goodwill and name recognition that it has earned over time.
With this in mind, the foundation of everything we produce for your company will fall under the branding and positioning umbrella. We design brands in a way that will encourage customers to think and feel a certain way about the brand, and we will position the brand to evoke an emotional response. This will be crucial to brand success.
How will we establish and build your brand equity?
By developing the following:
- Brandmark Design
- Wordmark Design
- Brand Typography Guides
- Collateral Packages
- Stationery Kits
- Color Palette and Theory
- Brand Style Guides