Build your own private community
Professional Social Networks
A social network is a map of relationships between individuals. Add a laptop, internet connection and some great user experience, and you have an online network where people can interact and connect to one another in meaningful ways using standard, modern features like instant messaging, video chatting, commenting, and of course, photo sharing. So how do we make a social network?
We have amazing tools to help you, and we can build just about any sort of community features you want. However, the biggest hurdle is to develop, nurture and grow an engaging user base. “If you build it, they will come,” does not hold water. Without happy, involved people engaging one another, your gorgeous social networking site will be as empty as MySpace.
The community platform we develop is the framework in which conversations take place. Experience teaches us that constant user feedback is invaluable, and when you share this information, your members are included and empowered, and your community becomes valuable to all involved.
GETTING STARTED WITH Professional Social Networks
Understand Community Dynamics
The CommunityWe define the social network that suits your requirements. These types of communities include; learning communities, recruitment communities, business communities, support communities, idea management systems, and fan communities, among others. Understanding the dynamics of your existing community helps us define the type.
Understand Community Strategy
The StrategyWhile most are convinced there is no ROI for this types of social networks, that couldn't be farther from fact. It allows people to do things that can't do with email. It gives it's members a stronger voice, helping them pool and share information. The improvement in communications and time savings involved alone are measurably valuable to your business.
Understand Community Engagement
The EngagementThe success of any social network depends on user engagement. If employees aren't using it, even the most innovative internal network is a failure. The keys to success include; start with the easy stuff, consult with users early and often, explain the benefits – don't make more work, help members get comfortable with it. And we help you manage these tasks.
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Brian Halligan – Co-Author Of Inbound Marketing & CEO of Hubspot