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PULP Digital

SItewide results of your keyword search

Content with the keyword: Online

Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?

DGTLy Speaking
Does Your Website Suck?

What's your website done for you lately? Above all else, your website should help you grow your business. If even one of the statements below is true, then your website sucks.

  • It’s not attracting enough of the right kind of visitors.

  • It’s not generating enough (or possibly any) leads.

  • It’s not helping you close sales or bring in new customers.

  • It’s not doing anything (or at least very little) to help you GROW YOUR BUSINESS.

Do you have one or more of these problems? Stop right here and select a website plan that fits your business and your budget. 

We don't just build websites, we grow online businesses.

DGTLy Speaking
No Website? Think Again

Here are the top ten reasons you need a website:

  1. Bring your Business to the World - With millions of people now using the Internet to search for information, you need an online presence to reach out to them and stay relevant.

  2. Advertise your Business 365/24/7 - Think of your website as an online brochure. Your customers can access it anytime, anywhere and use it to find out more about your products and services. You can provide any information you want without the limitation of traditional print brochure.

  3. Reach New Markets - Having a website allows you to reach out to new markets around the world. There are no boundaries with the Internet.

  4. Sell your Product - A website gives you another avenue to sell your products and services. Think of it as an employee who is always promoting you. Today's technology allows for safe and secure online transactions, so there's no reason not to.

  5. Enhance your Customer Service - A website offers easy access to information regarding hours of operation, products, pricing, and special events. You can use it as a medium to provide valuable information for your customers.

  6. Reach a Specialized Market - Having a website is a great way to exhibit your professionalism in niche markets. It allows you to stand out in your field.

  7. Stay Competitive - Any serious company or organization has a web presence. Your competitors may already be online. You do not want to lose out on all the opportunities to your competitors.

  8. Request Information - A website is a useful tool for requesting customer information and for finding out what they think about your products and services. It creates a connection between your business and the customer and you can always reach out to them using the information they provide.

  9. Make Changes Available Quickly - Changes made to your website are visible to visitors immediately. Websites are a useful tool for keeping information about your products and services up-to-date.

  10. Cost Effective - Utilizing a website for your marketing allows you to reach out to a large number of people by showcasing your products and services without the high cost of traditional print media. There is also no limit to the information you can provide, and it is a very cost effective way to promote yourself or business.

Graphic Design

Graphic design is that thing between vision and reality. It helps us creatively solve problems of all shapes and size. We use graphic design to create better user experiences and interfaces. Graphic design is not just a tool for styling products and developing communications. Graphic design is a tool for change.

But graphic design alone is not enough. In order to be effective in today's world of hundreds of messages a minute, graphic design has to be disruptive. It has to answer that question that everyone asks themselves whenever they are exposed to any marketing media: What's in it for me? Graphic design is most disruptive when it answers that question before it's even asked.  

Our expertise in graphic design is what sets us apart from all the rest. We believe that using graphic design to creatively solve problems opens every possibility for our clients and their businesses.

Our graphic design capabilities include:

  • Collateral Design
  • Print Design
  • Website Design
  • Online Media
  • Interactive Media
  • Video Production

Brand Research

Every brand aspires to command a price premium. To accomplish this, we need to understand what makes your brand meaningfully different from your competition. But that meaning is in the eye of the beholder. So much as we seek to add meaning to your brand, the customer also adds their own unique meaning to what the brand stands for, and that may be far more important than anything we say or do.

That's what makes brand research incredibly important to the future of your brand. Great brands forge a real and direct emotional connection with their customers. It starts with a deep understanding of your target audience. Needs, preferences, goals, desires: You can never know enough about your customer.

We offer a wide variety of traditional brand research techniques:

  • Qualitative Research
  • Quantative Research
  • Ethnographic Studies
  • Elasticity Studies
  • Conjoint Analysis

Professional Photography

Are you trying to convince customers to buy your products and services? The common approach is to use meaningless graphics & artificial effects in an attempt to wow customers.

Exceptional photography grabs attention. We've all experienced the pull from great advertising images that instantly grab our attention and captivate our minds. We can all admit that beautiful catalog photos and web site photos influence our buying decisions. Whether comparing products on store shelves or online at different web sites, chances are the company with high quality professional photography will earn our business and admiration. In fact, if we find a truly impressive presentation, we may also tell friends and relatives to check it out.

Our in-house photographer has an eye for what sells. Convince your customer to buy with great photography. We offer:

  • Product Photography
  • Model Photography
  • Portraiture
  • Location Shoots

Digital Marketing
Mobile Marketing Solutions

50.4% of U.S. mobile subscribers own smartphones. (Source: Nielsen, 2012)
64% of smartphone owners are now using their mobile devices to shop online. (Source: eDigitalResearch & Portaltech Reply, 2012)
57% will not recommend a business with a poorly designed mobile site. (Compuware, 2012)
40% will go to a competitor’s site after a bad mobile experience. (Compuware, 2012)

With such a rapid growth in mobile subscribers, and more and more users turning to their phone instead of more traditional media, it is more important than ever to utilize cutting edge marketing efforts. Otherwise you risk losing business to the competition.

“Before the iPhone, cyberspace was something you went to your desk to visit. Now cyberspace is something you carry in your pocket.” - Paul Saffo

It's true, mobile and specifically smartphones have changed everything. But still,  developing extremely effective mobile promotion plans and strategies is still not as easy as it would seem. Investments in mobile marketing are set to exceed $50 billion annually buy 2015. With high stakes both in terms of investment and consumer demands, companies want to know which steps to take in order to create a successful mobile strategy.

Digital Marketing
Social Media Marketing

Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships. Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.

In the last few years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media marketing. For starters, social media marketing has greatly increased the scale and reach of our relationship networks and peer networks. Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.

The statistics are impressive:

  • 41% of companies on Facebook report generating leads
  • Companies using Twitter generate twice the amount of leads
  • Companies with an active blog generate 67% more leads
  • Linked in generates 67% more leads that Facebook, Twitter, or blogs

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